Warner Bros. Promises A ‘Robust’ Lineup Of Wonder Woman Merchandise Based On Upcoming Films



Scarlett Johansson’s Black Widow may be a central figure in the Marvel Cinematic Universe, but she’s largely nowhere to be seen when it comes to merchandise (the sweetest plum). Most Avengers t-shirts, lunchboxes and whatnot feature only the male members of the team. A good portion of Guardians of the Galaxy merch also excluded Zoe Saldana’s Gamora. Apparently, the reason for this is that Disney believes they already have the girls’ market on lockdown with their princess-related stuff, and boys are scared off by the sight of yucky girls on their licensed crap.

Disney probably has reams of market research that “proves” they’re doing the right thing, but scrubbing all traces of their female characters from their merch certainly comes off as a bit regressive in 2015. Thankfully, it sounds like Warner Bros. will be taking a more enlightened approach with its upcoming slate of superhero movies. In a recent…

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