Kickstarting Common Sense

Aaron Bossig

I’m a big fan of Kickstarter and other crowdfunding services, but I think it’s time the internet started to enforce some real-world economics on the idea.  Yes, raising a five-figure sum to make potato salad is a great story, but that’s not a sustainable event.  Too many people see crowdfunding as an internet-powered money machine.  Here are some lessons Kickstarter wannabes have to learn, from a backer’s point of view:

  • If you’re making a product, my pledge should allow me to buy that product.  Asking me for $50 with the promise that one day, I’ll have the opportunity to give you even more money doesn’t fly.
  • Downloads are all well and good, but they will always inherently have less value than a physical item.  In money terms, CDs are worth more than mp3s, BluRays are worth more than mp4s, and books are worth more than PDFs.  You can run your…

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